About Us

Bronx Boy Clothing is more than just a streetwear brand — it’s a statement of resilience, loyalty, and staying true to where you come from. Founded by Bronx-born rapper Big Bucci, the brand was built from the ground up as a symbol of pride in your hood, your story, and your integrity — even when the world turns its back.

Raised in the birthplace of hip hop, Big Bucci’s life reflects the raw energy, struggle, and soul of the Bronx. His journey through music, street life, and ultimately incarceration didn’t silence him — it sharpened his voice. While others folded under pressure, Bucci stood on principle. His personal code — “Never let the lack of integrity in others compromise your own” — became the foundation of Bronx Boy Clothing.

This brand was created from behind the walls, but its vision is limitless. Every piece we design carries the spirit of those who came from nothing, who made a name with grit, hustle, and heart. Bronx Boy Clothing represents the ones who never forgot where they came from — who wear their scars like stripes and their neighborhoods like armor.

This is streetwear with a soul. This is for the ones who kept it solid. This is Bronx Boy Clothing.